PRESS

• Announcement Mar 19, 2025:

  
  CAIA COSMETICS OPENS ITS FIRST FLAGSHIP STORE:
  WELCOME TO HOUSE OF GLOW
  
  Stockholm, 2025-03-19 – CAIA Cosmetics is excited to announce the grand opening of their first flagship store, located at the iconic Biblioteksgatan 5 in Stockholm. Opening on April 24th, 10 AM, the space embodies CAIA’s vision of beauty as an experience – welcoming customers into its first-ever 'House of Glow.' This marks another milestone in CAIA’s journey, transforming its recognized direct-to-consumer success into an immersive, physical destination where beauty can further connect with experience.
  
  A Curated Destination for Connection and Confidence The location will be more than a retail store, it is an experience designed to celebrate beauty and people while creating a sense of belonging — a space to glow. With its Scandinavian-inspired minimalist design and thoughtfully added details, the flagship store offers visitors a warm, inviting environment where they can explore CAIA’s beauty offerings, receive personalized consultations, and enjoy exclusive product experiences. The store’s new layout features two distinct zones:

  The Beauty Area (Entry Floor): This dynamic space caters to both the beauty connoisseur and the on-the-go shopper. With CAIA’s full beauty assortment available alongside quick, efficient service featuring wireless payment solutions, customers can easily pick up their favorites, like the coveted Dewy Drops Serum Foundation, and be on their way.

  The Glow Floor (Top Floor): A relaxed yet elevated space for those looking to engage with beauty on a deeper level. Here, visitors can book personalized Beauty Sessions, a curated experience where expert makeup artists tailor techniques and product recommendations to each guest. Sessions are available by appointment, with the session fee fully redeemable in CAIA products.

  Beauty Sessions options:
  Glow Intro – A 30-minute session to try the CAIA products you’ve been eyeing or get expert tips that fit effortlessly into your routine.

  Glow Hour – A 60-minute deep dive into a full-face look, perfect for a special occasion, product exploration, or refining your technique.

  The Glow Floor also features a new, exclusive experience room, showcasing rotating product and campaign focuses designed for beauty discovery.
  
  Honoring a Legacy of Female Empowerment
  Located in the historic Vildmannen 7 building (Biblioteksgatan 5), CAIA’s flagship store stands as a testament to women-led innovation. The building’s rich legacy dates to 1905 when it housed Svenska Hem — a groundbreaking cooperative founded by feminist pioneer Anna Whitlock that celebrated female entrepreneurship and boasted members such as Selma Lagerlöf and Ellen Key. Much like Svenska Hem, CAIA Cosmetics is dedicated to inspiring the next generation of entrepreneurs, blending the past with the promise of a bright future in beauty.

  A Message from CAIA Cosmetics “We’re beyond thrilled to open our first flagship store — a space where our community can truly experience CAIA in a new way,” said Johanna Hamrén, CEO. “This store is a celebration of what we stand for: high-quality and accessible beauty, genuine connection, entertainment and expert guidance. We can’t wait to welcome our customers to our common space, to connect and engage. This is the beginning of an exciting journey”.

  Join us for the grand opening celebration at 10 am on April 24th. Throughout the day, guests can enjoy exclusive activities and treats – all designed to bring the CAIA experience to life.
  
  About CAIA Cosmetics:
  CAIA Cosmetics has built its reputation as an iconic beauty brand through its commitment to quality, innovation, and customer connection. After achieving remarkable success with its direct-to-consumer model and strategic partnerships with leading department stores like NK in 2023, CAIA is now redefining the retail experience. The flagship store brings together every element of the brand’s identity, from interior design and personalized service to curated product experiences, ensuring that every visit makes people glow.
  
  For more information about CAIA Cosmetics, please visit caiacosmetics.com
  For media inquiries about the store opening, please contact Renée Söderström, Head of Partnership & PR, renee@caiacosmetics.com

• Announcement Oct 31, 2024:
  
  CAIA COSMETICS OPENS ITS FIRST FLAGSHIP STORE:
  
  CAIA Cosmetics announces the opening of its first flagship store at Biblioteksgatan 5, Stockholm, set to open in spring 2025.
  The new location will feature a 455-square-meter store space spread over two floors, offering exclusive, immersive in-store experiences
  with its range of beauty products— marking a key milestone in CAIA’s physical expansion